Iain Sclater
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Writer/Digital Marketing
About_photo

Iain Sclater

Digital Marketer
Expertise in digital marketing, email marketing, lead generation, as well as managing graphic designers, web developers and copywriters. In addition to knowledge in SEO, SEM, Social Media, Hubspot and WordPress, I have knowledge with multiple paid advertising platforms: Facebook Ads Manager, Google Ads, LinkedIn Ads, Twitter Ads and AdRoll.

My career path connects to my interests as a scuba diver, filmmaker, musician, screenwriter, vinyl enthusiast and tech geek.

Portfolio

Skill
Achievement

Skill
Achievement

  • 100%

    Writing

  • 100%

    Content Marketing

  • 85%

    Email Marketing

  • 85%

    Paid Advertising

  • 75%

    WordPress

  • 75%

    Hubspot

  • 75%

    Facebook Ads Manager

  • 75%

    Google Ads

  • 75%

    SEO

  • 75%

    LinkedIn

Work
Experience

Work
Experience

  • Senior Marketing Coordinator at Generation NEXT Franchise Brands
    Period: 2018 - NOW
    Direct responsibility for all paid digital marketing platforms including Facebook Ads Manager, Google Ads, LinkedIn Ads, Twitter Ads, AdRoll and The Trade Desk. In charge of all paid advertising, marketing analytics, social media strategies, content marketing, content creation, lead generation, onboarding, SEO and SEM, and copywriting. In charge of website maintenance, video hosting, and third party marketing software.
  • Digital Marketing Manager with SynergEyes
    Period: 2016 - 2018
    Direct responsibility for managing Hubspot marketing platform which covers email marketing, landing pages, analytics, advanced workflows and smart list building, form fields, newsletters, CRM, blogging and drip campaigns. In charge of all paid advertising, marketing analytics, social media strategies, website maintenance, video hosting, and third party marketing software (SurveyMonkey, Constant Contact, GoToMeeting, etc.)
  • Content Marketing Coordinator with Algebraix Data
    Period: 2015 - 2016
    Direct responsibility for managing Hubspot marketing platform including all B2B online lead generation, inbound marketing campaigns and marketing automation software. Proficient with LinkedIn Sponsored Updates, Google Adwords including Google Display Network. In charge of all marketing analytics, website analytics plus updates, maintenance and development. Also, all content marketing strategies, drip campaigns, content creation, remarketing, social media strategies, press releases and copywriting.
  • SEO Specialist with The Point Partners
    Period: 2014 - 2015
    Creator and manager of outreach and link acquisition strategies, also responsible for local SEO, citation building, and reviews management. In charge of content strategy, editorial calendars, managing writers, copywriting and reporting. Utilize Buzzstream, Buzzsumo, MozLocal, BrightLocal, Whitespark and Majestic SEO tools.
  • Copywriter/Content Manager/SEO with DigitalMojo
    Period: 2008 - 2014
    Direct responsibility for content strategy and implementation for BandwidthPlace.com. This includes setting editorial calendars, managing editors and writers, and reporting on success metrics. Focus on highly optimized SEO and Social Media. Utilize WordPress, the Skyword publishing platform, HTML/CSS, Photoshop, Google Analytics and Webmaster Tools. Contribute copy and direction for sales copy, call center scripts, and branded paid search ads for direct partnerships with AT&T, Dish Network, Time Warner, Comcast/Xfinity, and CenturyLink.
  • Event Technology Specialist with PSAV
    Period: 2006 - 2008
    Responsible for the set up, operation and breakdown of audio, video projection, computer and lighting equipment. Also, responsible for client care, billing, staff management, scheduling and customer service.

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